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När du utvecklar en ny produkt eller tjänst är det helt avgörande att du möter dina kunders önskemål och behov. Men det är också viktigt att du överträffar dina kunders förväntningar, så att du blir den starkaste aktören gentemot dina konkurrenter.
Detta är inte alltid helt enkelt. Till exempel, hur kan du definiera kundernas förväntningar? Hur kan du ligga steget före dina konkurrenter? Och vilka egenskaper bör du definiera som en del av din marknadsföringsstrategi?
Ett verktyg och modell som kan hjälpa till med detta är Kotler och Kellers modell för fem produktnivåer.
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Managementtools.se hjälper dig att få snabb insikt i strategiska verktyg, ledarskap, marknadsföring m.m. färdigheter för att enkelt kunna styra och utveckla din organisation.
[/fusion_text][fusion_button link=”https://managementtools.se/abonnemang/” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” border_radius=”” border_color=”” border_hover_color=”” size=”” stretch=”default” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Skapa ett konto[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
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